Mission-Driven User Experience: Engaging the Five Percent that Matter

Some of your web site's most important online audiences are just too busy to browse. Media, policy-makers, and other influential visitors are seeking specific information and they want to find it fast. To grab their attention, policy organizations, advocates, and other nonprofits must create a user experience that is efficient, familiar, and in their preferred format.

In this session for senior executives and site managers, we will make the case that a successful user experience is one that balances usability best practices while serving your organization's purpose and mission. Come learn the latest audience-centric research on influential groups and hear from other organizations' success stories on how a solid user experience led to superior outcomes. Usability experts will also share their tips and techniques for crafting the mission-centric online environment that your high-value audiences expect.

This event targets issues facing public policy organizations, but is widely applicable to other sectors. Everyone is cordially welcomed!

Forum One Communications is organizing this session. Multiple organizations will be presenting. This event is the latest in a series of web and communications events hosted by Forum One.

Schedule:

8:00-8:15: Registration
8:15-8:45: Welcome and Introductions
8:45-9:45: Overview, opportunities, and interactive case study
9:45-10:00: Break
10:00-11:00: Additional case studies, discussion

Event Registration: $95 ($75 before February 14.). Space is limited.

Fee is fully refundable prior to Feburary 9, not refundable after (but is transferable). Coffee and snacks will be provided.

Thursday, February 22, 2007 from 8:00 AM - 11:00 AM (ET)

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National Press Club
529 14th Street NW
Washington, DC 20045

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Forum One Communications

Forum One Communications is a web strategy and development group based in Alexandria, Virginia.

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